The Legend: History and Social Impact

The Legend: History and Social Impact

The Legend: History and Social Impact

The story of a building dreamed of and willed into being, inspired by another giant from across the ocean.

The Bull's first industrial factory

The Dome was built in the spring of 1960 in just 160 days. The building was conceived as part of Lamborghini Trattori's new production complex along the Bologna provincial road, on a total area of about 97,000 square metres.

Beyond tractor production, in the following years the plant also housed the manufacture of burners and air conditioners. The burner division was later moved to Dosso, while the Pieve di Cento site was progressively dedicated to agricultural machinery alone.

In 1963 Lamborghini announced to his staff the intention to begin producing cars as well, marking the start of a new entrepreneurial chapter. Around that time the company secured a major order from the government of Bolivia, which led to a temporary doubling of the workforce; a coup in the South American country, however, caused the order to be cancelled, leaving some 5,000 unsold tractors.

In 1971, thanks to an internal reorganisation and financial stabilisation, Lamborghini relaunched the plant, which raised its output to a rate of 40 tractors a day, with an annual potential of 40,000 units. The first floor of the Dome housed Ferruccio Lamborghini's personal office, in the south-west wing of the building.

The Bull's first industrial factory

Social and industrial importance

The Dome was regarded as the operational and symbolic heart of the company. For many workers it was also an important place of social gathering. The plant's presence contributed significantly to the economic and employment growth of Pieve di Cento and the neighbouring municipalities.

Through the 1960s, Lamborghini Trattori also stood out for introducing cutting-edge technical solutions, such as the synchronised gearbox as standard, and for expanding its product range, cementing its standing in the Italian industrial landscape. Today stands as a significant testament to the region's industrial history, declared a building of community interest.

The Lamborghini Trattori plant in Pieve di Cento was inaugurated on November 13, 1971, in the presence of the then Minister of Finance, the Hon. Luigi Preti, along with Ferruccio Lamborghini and his son Tonino Lamborghini.

Social and industrial importance

The Enterprise

  1. 1959

    The trip to the United States

    Ferruccio Lamborghini visits the USA and draws inspiration from the Ford Rotunda and the Capitol in Washington for the future Dome's design.

  2. 1960

    The Dome is built

    The Dome is built in just 160 days and becomes the operational center of the tractor factory.

    The Dome is built
  3. 1971

    The production relaunch

    The plant reaches a capacity of about 40 tractors per day. The six-cylinder R6110-DT prototype debuts at the Paris Show and the Verona Fair.

    The production relaunch
  4. 1972

    The maximum expansion

    The entire management building, the production hall, and the canteen (which was later converted into an R&D facility) were built. The entire 86,000-square-meter complex was completed at its peak production rate: approximately 40 tractors per day.

    The maximum expansion
  5. 1972

    The Bolivian crisis

    A major order from the Bolivian government is cancelled following a coup d'état: around 5,000 tractors are left unsold, with a heavy economic setback for the company.

    The Bolivian crisis
  6. 1973

    Acquisition Same

    SAME purchases Lamborghini Trattori from Ferruccio Lamborghini and takes over management of the Pieve di Cento factory.

    Acquisition Same
  7. 1981

    Production Transfer

    Production was gradually centralized and transferred to the SAME headquarters in Treviglio (Bergamo). In the mid-1980s, major labor disputes erupted over staff reductions in Pieve di Cento.

    Production Transfer
  8. 1991

    The end of activities

    The Pieve di Cento plant definitively ceased all production activities and was sold off to the SAME group. After its closure, the area remained abandoned for years.

    The end of activities
  9. 2006

    The demolition

    The rest of the plant is demolished. The Dome is the only building preserved, recognized as industrial archaeology.

    The demolition
  10. 2024–2025

    Restoration and rebirth

    Eurotarget fully restores the building and reopens it to the public, declared a “building of community interest”: it is the new home of Eurotarget Automobili.

    Restoration and rebirth

The Heart of the Community

For those who worked at the Attrezzeria, the Dome wasn't just an office: it was the beating heart of the factory, a place to meet as much as to work — we were, and still are, one big family.

M.M.

Cavalier Ferruccio turned up in the workshop with salvaged parts from American Morris trucks bought at the ARAR yards. He told us: “We have to make it start on petrol and then run on kerosene, so farmers save a fortune.”

G.F.

Ferruccio was never a desk-bound president. You'd see him walking the shop floor with his sleeves rolled up and his hands covered in grease. If a gearbox crunched or a weld didn't convince him, he'd take the tools out of your hands and show you exactly how he wanted it done.

G.F.

Our tractors didn't just have to pull the plough: they had to be beautiful, powerful and ergonomic. When we introduced air-cooled engines and the synchronised gearbox as standard, the competition looked at us like we were Martians. But the greatest satisfaction was when farmers came to the factory gates just to thank us — because in the evening, stepping down from the tractor, their backs no longer ached.

D.P.

The yard outside the plant had become a sea of orange and blue: some five thousand tractors ready to ship to Bolivia — the deal of a lifetime. Then came the coup in La Paz and the government cancelled the order overnight. Seeing all those machines left to rust in the sun, knowing how much sweat and how many hours of work were behind them, was a punch to the gut…

H.D.

In Pieve di Cento we didn't simply have a factory, we had a great community. My father understood at once that the strength of his tractors depended on the ingenuity and dedication of the people of this plain. That is why, every time a tractor left the gates of Pieve di Cento, for all of us it wasn't just a product sold: it was a symbol of the redemption and excellence of our land.

Tonino LamborghiniSon of Ferruccio Lamborghini